This video clearly demonstrates how our music tastes are engineered, and how we rarely get to discover what we like for ourselves. It’s not a stretch to think that the “trending now” section in social media searches is also using the same formula for pushing what is and is not news to the unsuspecting masses. Incidentally, this is also the formula for the nightly news, morning news, newspapers, magazines, etc… It’s a coordinated effort to program in the news and trends, rather than objectively report what is actually news. We live in a highly engineered and deterministic world; free will is becoming an illusion the further we go down the rabbit hole of predictive programming.