This is a great video that describes the psychology of the herd/mob. Nietzsche went to great lengths about the matter, as well as many great psychologists, including Carl Jung, who detailed the need to individuate (psychologically differentiate) oneself from out of the herd/mob, in order to become a unique and whole individual. What Jung called “Selfhood”, is what we as gray mystics would term reaching the “Divine Union” and the “Alchemical Marriage”.
It seems like people are quick to attack people online. Is mob mentality worse on the Internet? ~Seeker