Simp: “Someone who does way too much for a person they like.” ~Urban Dictionary
Simpin… I see a lot of it, and I mean a LOT of it, when it comes to those who love defending their brands, celebrities, groups they identify with, ideologies, and politics. There’s no amount of mental gymnastics they won’t do, and word salad they won’t produce, to try and identify with, and therefore get the perceived rewards from, those they are simpin for by giving too much for someone or something that barely even knows the exist. While I see this a lot recently, I’ll use Disney Star Wars as an example of how people discard their personal integrity, and therefore their individuality, to instead simp for something they want adoration from.
When Disney purchased Star Wars from George Lucas, most Star Wars fans rejoiced at the opportunity to receive more content for their beloved franchise, especially around their beloved heroes, but what few realized was that Disney would drive a wedge between the fans to such an extent that there would be at least two major classifications of Star Wars fans—fans of the brand and fans of the story. The fans of the story are typically individualistic in nature and devoted to the logocentric philosophical underpinnings, the mystical truths, the Jungian psychological and archetypal concepts, the logical consistency of the lore and story, and the deeper overall meaning found within the creator’s (George Lucas’s) vision of Star Wars. On the other hand, the fans of the brand are typically collectivists who’ll jump through countless mental hoops to justify poor writing, logical inconsistencies, simplistic psychological tropes, a lack of forethought, and the overall deconstructionist, postmodern, and nihilistic philosophical meaninglessness that are unfortunately quite common within today’s Disney Star Wars. Fans of the brand tend to do so for the few bread crumbs of praise they receive from identifying with the group, the moral superiority they feel from Lucasfilm’s woke pandering, and a few nostalgic memberberries (“remember when this”, and “remember when that?”) sprinkled throughout the story.
The fans of the brand are prone to the same argumentative and emotionally charged habits found when attempting to engage in dialogue with collectivists, probably because the very same ideological threads that run through progressive’s identity politics and other far left ideologies also runs through those writing Disney Star Wars. Fans of the brand love to insult the fans of the story by calling them man babies, racists, bigots, misogynists, etc., when they raise fundamental problems in the story’s plot, characters, lore, or in universe mechanics, which is a play right from the “Rules for Radicals” leftist playbook from Saul Alinsky, the mentor to Hillary Clinton and Barak Obama. Rather than looking at the arguments raised by fans of the story and consider them on their logical merits, they will instead act like an agent from the Matrix trilogy and fervently defend the Star Wars brand, along with Disney and Lucasfilm, from any and all perceived threats, just because it’s Star Wars. Fans of the brand don’t care about the purity and consistency of the story, they care about the brand, the nostalgic and memberberry hits they get from watching new Star Wars shows and movies, and the strength of identity and moral goodness they get to pretend they have as a result of siding with a giant mega corporation such as Disney, Lucasfilm, and the swaths of ideologues that co-identify with them.
The problem with simpin is that simps are essentially useful idiots and low hanging fruit, they’re only there to serve an ideological function and are easily disposed of after their usefulness has been fully realized. From a psychological perspective, simps have toxically low self-worth which they mask behind epic levels of entitlement and Dunning-Kruger-esque levels of confidence that comes as a result of identifying with their ideology and/or brand. However, if their ideology/brand should fail, or worse discard them for another reason, their toxically low self-worth would be exposed, which would more than likely break most of them.
There’s a myriad of factors to blame for simps and simpin, one of them being humanistic psychology’s assertion that self-worth comes from meaningless praise rather than from meaningful accomplishments and achievements, and simps love praising the objects of their affection, and will give far too much to get a morsel of validation back for their efforts. Simps, and those they simp for, don’t actually have to accomplish anything of value (meaningful) in the world, nor provide any tangible benefit to themselves or humanity, all they have to do is look aesthetically pleasing and side with “brand x”, shallowly say a few “hail Mary’s” in honor of the LGBTQ+ while feeling guilty for their whiteness, and their sins from being born a Western straight white male are *slightly* absolved.
As you can tell I’m not a fan of the brand, nor do I simp for “the latest thing” that’s supposed to get me excited or outraged, as I have founded my identity and worth upon the solid rock of Logos, which at its core is the archetypal blueprint for Divine Reason, and provides me with a life rich in both meaning and purpose. I love good stories, the kind of stories that embed deeper philosophical and psychological truths within them, and which inspire me to accomplish meaningful goals and lead a purpose filled life. While far too many grovel at the feet of their corporate overlords for tiny scraps of praise to bolster their low self-worth, effectively letting others author their lives for them, I eat at the banquet table of meaningful achievements and individuality, and enjoy the life that I’ve created for myself.
THE UNITY PROCESS: I’ve created an integrative methodology called the Unity Process, which combines the philosophy of Natural Law, the Trivium Method, Socratic Questioning, Jungian shadow work, and Meridian Tapping—into an easy to use system that allows people to process their emotional upsets, work through trauma, correct poor thinking, discover meaning, set healthy boundaries, refine their viewpoints, and to achieve a positive focus. You can give it a try by contacting me for a private session.
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